| Committed: Targeted Marketing for the Geek-Curious |
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| Wednesday, 25 January 2012 11:00 |
| Outside of comic books themselves, there is very little advertising for comic books, online or on television. Targeting non-comic book readers could be effective, but are the corporations who own comic book publishers really trying to sell comic books? It seemed like there was universal acknowledgement of the fact that the dorky television ads DC used to [...] |
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