| BOX OFFICE: THE DARK KNIGHT RISES Pacing To Earn Biggest Opening Weekend For A 2D Film |
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| Monday, 09 July 2012 14:36 |
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The Hollywood Reporter reveals that pre-release tracking indicates Warner Bros. and Christopher Nolan's Batman finale, The Dark Knight Rises, will score a higher opening weekend than the last film, The Dark Knight. The 2008 superhero flick grossed $158M in its opening weekend, and is currently the top opening 2D film (and was the top opening film overall until 3D films Harry Potter & The Dealthy Hallows: Part 2 and The Avengers were released).
While tracking numbers for The Dark Knight Rises aren't that far behind The Avengers, the "epic conclusion" to Nolan's Batman trilogy lacks the benefit of a 3D release and has a much longer running time than Avengers. Still, TDKR is opening in several hundred IMAX theaters; the fact that it's the final installment in the Batman trilogy should also increase interest.
According to those who have seen Monday's tracking numbers, unaided awareness for The Dark Knight Read more: http://www.comicbookmovie.com/fansites/BatFreak/news/?a=63350 |
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