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BOX OFFICE UPDATE: $19M For Rise Of The Planet Of The Apes On Friday; On Its Way To $50M! |
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Saturday, 06 August 2011 08:45 |
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Rupert Wyatt's latest film Rise Of The Planet Of The Apes starring James Franco, Freida Pinto and Andy Serkis playing Caesar, opened stronger than expected on Friday with $19 million compared to yesterday's report of $14 million. Now, since the film is getting good buzz from most of the critics, word of mouth should help its weekend gross. From Deadline:
"The far better reviewed Apes is faring stronger with a very healthy $19M Friday (including a low-key $1.254M midnights in only 1,124 locations) for a projected $50M weekend or even higher."
Film had a reported budget of $93 million, which is not a lot when you look at Thor and Green Lantern's budget, and almost every big film this year was playing in 3D. Rise Of The Planet Of The Apes is a 2D film, and usually 3D adds $8-10M. As for Marvel's Captain America: The First Avenger...It's expected to collect another $13M Read more: |
